Service 01
Individual Instant Rewards
Your stamp card, now digital.
Customers get the same reward on each purchase, straight away, with no tiers or small print.
Service 01
Available across Europe · Privacy built in
Give your customers a reason to come back.
Simple loyalty for small shops. Two apps: one for you, one for your customers.
With Gamma Business you run your loyalty program from your phone. Your customers keep their cards and rewards from all Gamma shops in Gamma Wallet.
GDPR-compliant·€0 hardware
Why we built Gamma
Loyalty today is scattered across plastic cards and separate apps.
Wallets full of plastic, phones full of single-brand apps, and merchants paying for systems their customers forget to use. So we built apps for both shops and their customers.
The Gamma Team7
Loyalty cards · average wallet
1
App for all Gamma shops
4
Single-brand apps · average phone
Gamma Business
(for merchants)
Small businesses pay enterprise prices for loyalty programs that don't stick.
Gamma Business is the app you use behind the counter. You set up a reward, your customers join with Gamma Wallet, and you can see who comes back and how often. It runs on the phone you already have.
8
Reward models to choose from
5 min
From signup to your first reward program live
2 sec
Per reward at the counter
Eight reward models
Start with a digital stamp card, or try tiers, a membership or a community pool. If it isn't working, switch to another one. You won't need a developer for any of it.
One scan at the counter
The customer opens Gamma Wallet and shows their QR code. You scan it and the reward is applied. Each scan is saved, and you can look it up later.
Gamma's €200 credit limit
Gamma sets a limit: a customer can hold up to €200 in reward credit from your shop at a time. Once they spend some, they can earn again. Gamma keeps count for you.
See which rewards work
The dashboard shows which rewards people come back for. Anyone on your team with a login can open it on a phone or a computer.
Easy to get started
A loyalty program live in five minutes.
A good plate of fish brings a guest once. Knowing we remember them brings them back.
Enea Kapaj, Tek VarkatFish Restaurant “Varkat”Rr. Petro Marko, Tirana, Albania+355 67 253 1999
5min
Average time to launch your first program
€0
Hardware, setup, and integration costs
30sec
Staff training per new hire
Gamma Wallet
(for customers)
One wallet. All participating shops.
Create your Gamma Wallet account once and use it at any participating shop. You don't need to register at each shop or download a different loyalty app for each business. Scan a shop's QR code to join its loyalty program and start collecting rewards in the wallet you already have.
0
Forms to join
2 sec
To add a card
1 tap
Removes your personal details
All your cards, sorted
Stamp cards, memberships, community pools and store credit, from your favourite bakery to your gym, all kept in one app so nothing gets lost.
Join with one scan
Point your camera at a Gamma QR code at the counter and the card is yours straight away, without filling in a form.
Private by design
Gamma sees only what you signed up with. Face ID and fingerprints stay on your phone, and deleting your account removes your personal details.
Gamma Community
(for companies, clubs and associations)
Rewards for your members at participating local shops.
A company, club, union or association registers as a community, gets approved, then agrees terms directly with local retailers. Members get the benefit in Gamma Wallet automatically. They don't have to print, claim or remember anything at the counter.
Register and get approved
Register your community once. Every community is checked before approval, which is why retailers trust them.
Share the workload
Add team managers to run things together, and revoke access instantly when someone leaves.
Agree terms with retailers
Each retailer can set a reward rate specifically for your community. Retailers control when the reward is available: they must activate the service before your members can access it.
Distribute credit, message members
Put a balance in your members’ wallets, shared evenly or to chosen members, see what has been used with each retailer, and message the whole membership when something changes.
Communities register and are managed on the web at community.gamma-wallet.com
In Action
Your rewards, at every shop you visit.
The bakery's stamp card, the gym's VIP tier and the coffee shop's community pool, all in the same app and all working the same way.
2sec
Time to add a new card
0
Personal data we ever sell
€0
Cost for customers
Eight reward models
Choose the reward that fits your shop.
Run one main program at a time, and add Direct Credit on top of any of them: customers pay upfront and get extra credit to spend in your shop. All eight redeem with one scan at the counter.
Service 02
Layered Reward: tiered loyalty model
Bigger rewards for your best customers.
Tiered rewards that scale with spend
First-time visitors get a small reward and regulars get a bigger one, so your reward budget goes to the customers who come back most.
Service 03
Layered Discount: tiered discount model
A better price the longer they stay.
Automatic discounts that grow with loyalty
Returning customers get a better price the longer they stay with you, and you keep your margin on first visits.
Service 04
Membership: loyalty tiers
Turn regulars into members.
Subscriptions · VIP access · recurring revenue
Offer paid memberships with exclusive perks and priority access, and get predictable monthly income from the same app.
Service 05
Direct Credit: store credit model
Store credit, made simple.
Customers pay upfront and get extra credit
A customer pays you upfront, for example €100, and gets more credit to spend in your shop, for example €120. You choose the bonus.
Service 06
Community Deposit: community loyalty
Customers pay in early and share the reward.
Regulars commit before the season
Customers pay a deposit at the shop to join the pool. The more the group deposits, the bigger everyone's reward. If the pool misses its target, all deposits are returned in full.
Service 07
Community Purchase: community loyalty
Everyday purchases add up to a shared reward.
Community rewards without the upfront deposit
It works like the deposit pool, but customers pay at the counter as usual. Their everyday purchases add up to a shared reward, given as credit when the pool closes.
Service 08
Incremental Rewards: grows visit by visit
A reward that grows with each visit.
Built for daily habits
Customers start on a modest reward and it rises each time they come back, which gives them a reason to return tomorrow.
Gamma CRM
(included with Gamma Business)
Track purchases, rewards and redemptions.
Gamma Business is also where you see how your program is doing. Purchases, rewards, direct credits and redemptions are tracked week by week, and each number links to a named transaction.
See how your program is performing
Purchases taken, rewards given, direct credits issued and rewards redeemed, shown as running totals and as a chart you can step back through week by week.
Your full transaction history
Who it was, when it happened, how much, and whether it was a purchase, a reward, a direct credit or a redemption. The full history is kept, line by line.
The whole program in one place
Reward levels, membership levels, discount levels and direct credit settings. Locations, staff logins, cards, reviews and client groups. Whatever you change here applies at the counter.
Reach your customers when it counts
Send broadcast notifications to the customers who shop with you.
Register free in the Gamma Business app. Once you are in, the full dashboard opens on the web at business.gamma-wallet.com
Ask Claude to run it for you
Connect Claude, the AI assistant made by Anthropic, to Gamma Business. Ask for your figures, update your profile, levels and offers, or draft a broadcast, in your own words. Claude asks before it changes anything, and it can never buy, pay, or give or redeem credits.
Your access token is in Gamma Business → Account Settings → AI Assistant. Keep it private, like a password.
Read the full guideConnect the shop you already have
Selling online too? Connect your shop to Gamma Business. Customers earn a reward for each paid order and can use their store credits at checkout, by scanning one QR code with Gamma Wallet. They keep paying you just as before.
On request:EcwidShopwareBigCommercenopCommerceShoptetVirtueMartCS-CartDrupal CommerceTiendanubeSHOPLINEBitrix
Create your integration token in Gamma Business → Integrations. Keep it private, like a password.
Read the integrations guideTerms in plain language
Our terms, the way we'd explain them in person.
Two short reads, one for merchants and one for customers, on what Gamma promises, what you agree to and how each side keeps its end of the deal. The full legal text is on its own page.
For merchants
If you run a shop, here's the deal.
- You run your shop. We run the loyalty software.
- There are no setup fees or hardware to buy, and you don't need to connect anything to your till.
- Gamma sets a limit: a customer can hold up to €200 in reward credit at your shop at a time. Gamma keeps count for you.
- You are responsible for honouring the rewards you create. Gamma provides the software; the goods and services come from you.
- Delete your merchant account any time. Customers keep balances they've already earned, subject to local law.
For customers
If you use Gamma Wallet, here's the deal.
- You must be 18 or older to use Gamma Wallet.
- To sign up we ask for a phone number, a nickname, an email address and a password. We never ask for payment details.
- Your rewards are contracts with the shop that issued them. They are credit at that shop, not money in a bank account.
- You can delete your account at any time in the app. We then remove your personal account details; records of past rewards stay so they can still be verified.
- Gamma Wallet Ltd is registered in England and Wales. We follow the GDPR.
Security & privacy
(privacy built in)
Privacy built into how Gamma works.
We only collect what we need to make loyalty work. If you delete your account, we remove your personal details and keep only the reward records needed to verify past transactions.
- ✓
Data minimisation by default
To sign up we ask for a phone number, a nickname, an email address and a password. No payment details, ever.
- ✓
No biometrics leave your device
Face ID and fingerprint checks happen on your phone and stay there.
- ✓
EU-only data storage
Servers in the EU. Encrypted in transit and at rest.
- ✓
Your details removed, history kept
Deleting your account removes your email address, phone number and nickname from it. Records of past rewards stay and can still be verified.
- ✓
No ad tracking or data resale
We never sell or rent your personal data, and we don't use it for advertising.
Your data, protected under the GDPR.
Shops on Gamma
Some of the shops using Gamma
Independent bars and restaurants in Turin and Tirana use Gamma to reward their regular customers.
A coffee and cocktail bar on Corso Francia in Turin, on Gamma since March 2026.
A coffee bar in the Parella area of Turin, on Gamma since March 2026.
A fish restaurant in Tirana, on Gamma since April 2026.
Two apps · transparent pricing
Free to download. Free to start.
Gamma Wallet is free for customers, forever. Gamma Business is free to download and launch your first program. Pay only when you grow into advanced features.
G
Gamma Wallet
For customers
Every loyalty program you join, in one app. One account works at all Gamma shops.
- Unlimited cards from any Gamma merchant
- Add by QR scan in under two seconds
- Community pools, memberships, stamp cards
- Delete your account at any time in the app
- iOS & Android · one app for all Gamma shops
€0Free, forever, for customers
Download Gamma WalletB
Gamma Business
For merchants
Run any of eight reward models from your phone. It's free to start and needs no hardware.
- Eight reward models, all included
- Your first 33 clients in every pool, free
- The €200 credit limit tracked for you
- Multi-staff, multi-device access
- Advanced features (large pools, multi-shop) on a paid plan
€0Free to launch
Download Gamma BusinessFrequently asked
Common questions.
Can't find your question? Email [email protected] and a real person will get back to you within one business day.
Gamma is two mobile apps for loyalty at small shops. **Gamma Business** is the app a shop uses to set up and run its loyalty program from a phone. **Gamma Wallet** is the free app where customers keep their cards, credits and rewards from all their Gamma shops. It is not a payment processor or crypto wallet.
Classic loyalty rewards what a customer has already spent, and many of those rewards are never used. Gamma gives credit that is spent on a future visit, its community pools let a shop see demand before it arrives, and all programs redeem with one scan.
A community pool is a reward contract between a shop and a group of customers that runs for a set time. It sets who can join, how long it lasts, how the reward grows as more people take part, and when and where the credit can be used.
No. Gamma manages reward contracts, which are promises of value between a shop and its customers. We never hold customers' money, process payments or hold crypto. Customers pay the shop the way they always do, deposits into a Community Deposit pool included, and Gamma records the credit that follows.
Yes. Your account holds your phone number, nickname, email address and password, plus your settings, cards and balances. If you unlock the app with your fingerprint or face, that check stays on your phone. Your data is stored in the EU and encrypted in transit and at rest. If you delete your account, we remove your personal details and keep only the reward records needed to verify past transactions.
Yes. A customer can hold at most **€200** in reward credit at any one shop, across all its programs. If a new reward would take them past €200, only the part up to the limit is added. The limit is set by Gamma and applied automatically.
More questions? Read all the Q&As in one place.
Full Q&AContact
We'd love to hear from you.
Our team replies within one business day. Use the first form for questions, suggestions and bug reports, and the second for investor and partnership enquiries.