01
Editorial calm
A wallet is a financial space. It should feel like a bank app, not a slot machine. Generous space. One accent colour. No confetti.
WHO WE ARE
Gamma is the everyday loyalty layer for European retail.
One platform, two apps, no plastic.
WHY WE BUILT THIS
Small shops were never served by enterprise loyalty.
Walk up to the counter at a bakery and watch the wallet open. A coffee stamp card from somewhere. A torn voucher from somewhere else. A reward app the customer downloaded once and never opened again.
The small merchant on the other side of the counter has the opposite problem. Enterprise loyalty systems were never built for a single café or a wine bar with three staff. The hardware is expensive, the contracts are long, and the redemption rate barely scrapes twenty percent.
So shopkeepers fall back on discounts. Discounts train customers to wait for the next sale. They erode margins. They never build the thing the shopkeeper actually wanted, which was a reason for the same person to walk back in next week.
We thought the everyday shop deserved a calmer way to do this. So we built one.
WHAT WE BELIEVE
Three principles guide every decision.
They shape the product, the photography, the voice, and the parts of the loyalty market we choose not to compete in.
02
Monochrome with intent
The interface stays out of the way. The merchant's brand, the customer's card, the reward they actually earned, those are the things the eye should land on. Not our chrome.
03
Tactile and everyday
Gamma lives at a wooden counter in a neighbourhood shop. Real hands, real receipts, a phone that gets pulled out for two seconds and put away again. Nothing about it should feel like a startup demo.
WHAT WE BUILT
Gamma is one platform with two apps.
Two phones, two roles, one rewards layer that connects them in real time.
FOR MERCHANTS
Gamma Business
Turns any merchant phone into a full reward operation. Eight reward models live inside it. Stamp cards, tiered memberships, store credit, crowd pools that grow with the week's turnover. The shopkeeper picks what fits the shop today, and changes it when the shop changes. No developer. No new hardware. No POS replacement.
FOR CUSTOMERS
Gamma Wallet
Holds every card a customer earns, across every Gamma merchant. The bakery, the café, the wine bar, the gym. The customer joins with a phone number and a nickname. No email. No password. No account to recover. Scan the QR code at the counter and the card is in the wallet in two seconds.
The two apps speak to each other in real time. A reward earned at the counter shows up in the customer's wallet before they reach the door. A redemption at the wallet logs to the merchant's dashboard before the receipt prints.
We are GDPR-native by construction, not by retrofit. The two-hundred-euro per-customer cap that European rules require is tracked quietly in the background. One tap on the customer side deletes everything, permanently.
WHO IT IS FOR
The shops on our high street.
The independent bakery. The neighbourhood café. The wine bar with three staff and a busy Saturday. The gym that knows its members by name. The florist who remembers what last month's wedding looked like.
Big-box retail already has loyalty infrastructure. The shops on our high street do not, and the systems sold to them were built for someone else's business. Gamma was built for theirs.
WHAT IS NEXT
The parts of the loyalty layer still missing.
The reward models in the app today cover the cases small shops already understand. Stamps, tiers, credit, crowd pools.
Beyond that, we are working on the parts of the everyday loyalty layer that are still missing. A rewards exchange between customers, so a stamp card you will never finish at one shop can find someone who will. Quiet integrations with the platforms shopkeepers already use, so the wallet meets the till instead of replacing it.
We are not in a hurry to add features. We are in a hurry to make the ones we already shipped feel calmer.
ONE LAST THING
The shop on the corner deserves the same quality of tooling as the chain across the street. The customer deserves a wallet that is lighter at the end of the week than at the start.
THAT IS THE WHOLE COMPANY. EVERYTHING ELSE IS DETAIL.