Athos
Backend
WHO WE ARE
Gamma is the everyday loyalty layer for retail.
One platform, two apps, no plastic.
Porthos
Mobile
Aramis
Project
D'Artagnan
Robot assistant
THAT IS THE WHOLE COMPANY. EVERYTHING ELSE IS DETAIL.
WHY WE BUILT THIS
Small shops were never served by enterprise loyalty.
WE NOTICED
Walk up to the counter at a bakery and watch the wallet open. A coffee stamp card from somewhere. A torn voucher from somewhere else. A reward app the customer downloaded once and never opened again.
WE WORKED ON BOTH SIDES
The small merchant on the other side of the counter has the opposite problem. Enterprise loyalty systems were never built for a single café or a wine bar with three staff. The hardware is expensive, the contracts are long, and the redemption rate barely scrapes twenty percent.
WE FOUND
So shopkeepers fall back on discounts. Discounts train customers to wait for the next sale. They erode margins. They never build the thing the shopkeeper actually wanted, which was a reason for the same person to walk back in next week.
WE AIM
We thought the everyday shop deserved a calmer way to do this. So we built one.
HOW GAMMA WORKS
Two apps, one rewards layer.
Two phones, two roles, one rewards layer that connects them in real time.
FOR MERCHANTS
Gamma Business
Turns any merchant phone into a full reward operation. Eight reward models live inside it. Stamp cards, tiered memberships, store credit, crowd pools that grow with the week's turnover. The shopkeeper picks what fits the shop today, and changes it when the shop changes. No developer. No new hardware. No POS replacement.
FOR CUSTOMERS
Gamma Wallet
Holds every card a customer earns, across every Gamma merchant. The bakery, the café, the wine bar, the gym. The customer joins with a phone number and a nickname. No email. No password. No account to recover. Scan the QR code at the counter and the card is in the wallet in two seconds.
The two apps speak to each other in real time. A reward earned at the counter shows up in the customer's wallet before they reach the door. A redemption at the wallet logs to the merchant's dashboard before the receipt prints.
We are GDPR-native by construction, not by retrofit. The two-hundred-euro per-customer cap that European rules require is tracked quietly in the background. One tap on the customer side deletes everything, permanently.
WHAT MAKES US DIFFERENT
Three things no other loyalty platform does at once.
Most loyalty tools cover one slice of the market and treat the other side as an afterthought. Gamma is built so all three pillars hold at the same time.
01
Full market coverage
Eight reward models that cover needs and wants across every retail type, from the bakery's stamp card to the wine bar's tiered membership to the gym's crowd pool. One app, every loyalty pattern the high street actually uses.
02
Compliance handled automatically
The 200 euro per-customer EU cap is tracked in the background. GDPR is native by construction, not retrofit. Shopkeepers stay on the right side of the rules without needing to read a single regulation.
03
Both sides actually benefit
Most loyalty systems are built for the merchant and tolerated by the customer. Gamma is the only platform where the wallet is genuinely lighter for the customer at the end of the week and the till is genuinely fuller for the shopkeeper at the end of the month.
HOW WE WORK
Three principles behind every product decision.
These are the constraints we apply when deciding what to build, what to refuse, and what to throw out. They are the reason Gamma feels like what it is.
01
The phone is the product
Every feature has to run on the phone the shopkeeper already owns. No tablet, no thermal printer, no POS replacement, no developer required. If a feature cannot fit on a phone, we redesign it until it can. If it still cannot, we do not ship it.
02
The smallest footprint of data that works
Phone number and nickname is all Gamma ever needs from a customer. No biometrics leaving the device. If we do not strictly need the data to deliver the reward, we do not collect it.
03
Both sides can walk away
One tap deletes everything on the customer side, permanently, with no thirty-day wait. Merchants close their account without a notice period or exit fee, and the rewards their customers earned stay honoured. We never engineer stickiness through friction.
WHO IT IS FOR
The shops on our high street.
The independent bakery. The neighbourhood café. The wine bar with three staff and a busy Saturday. The gym that knows its members by name. The florist who remembers what last month's wedding looked like.
Big-box retail already has loyalty infrastructure. The shops on our high street do not, and the systems sold to them were built for someone else's business. Gamma was built for theirs.
WHAT IS NEXT
The parts of the loyalty layer still missing.
The reward models in the app today cover the cases small shops already understand. Stamps, tiers, credit, crowd pools.
Beyond that, we are working on the parts of the everyday loyalty layer that are still missing. A rewards exchange between customers, so a stamp card you will never finish at one shop can find someone who will. Quiet integrations with the platforms shopkeepers already use, so the wallet meets the till instead of replacing it.
We are not in a hurry to add features. We are in a hurry to make the ones we already shipped feel calmer.
ONE LAST THING
The customer deserves a wallet that is lighter at the end of the week than at the start.
Gamma Wallet for customersThe shop on your corner deserves the same tooling as the chain across the street.
Try it yourself