Customers pay a small deposit upfront to join the pool. As the crowd grows, so does the reward — hit the target together and everyone gets a payout worth more than they put in.
The Crowd Deposit changes the relationship between a small business and its regulars. Open a seasonal pool with a target size, a closing date, and a reward curve — a spring coffee pool, a winter bread bundle. Customers deposit, and balances grow as others join. Miss the target, and every deposit is returned in full: there's no risk on the customer's side.
This is Gamma's signature model — built specifically for community-rooted businesses with a base of regulars willing to commit early. It works because the deposit is a small, safe commitment, and the growing reward gives every participant a reason to tell others about the pool, turning ordinary regulars into a crowd with a shared stake in the outcome.
A restaurant wanted to guarantee turnout for a themed tasting night before committing to the ingredients and staffing it required.
A deposit pool lets the restaurant see committed demand before the event happens, because customers pay in before the night is confirmed.
The event only runs — and the reward only unlocks — once enough deposits land, so the restaurant never over-commits.
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A gym wanted to run a January resolution-season challenge where members committed upfront instead of quietly dropping off by February.
A deposit pool turns a New Year's resolution into a small financial commitment, and the growing group reward keeps early joiners motivated to bring others in.
Members who see the pool growing have a visible incentive to stay engaged through the season, not just sign up and disappear.
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A bakery wanted to guarantee demand for a holiday pre-order — Christmas pastries, for example — before buying the ingredients.
The deposit pool gives the bakery guaranteed upfront demand and cash flow before the holiday rush, instead of guessing how much to bake.
Ingredients get ordered against real, paid demand rather than a forecast.
Try it free with Gamma Business →Guaranteed upfront revenue and predictable cash flow before the pool ever closes.
A reward that grows the more people join — with zero risk if the pool doesn't reach its target.
Every deposit is returned in full — there's no risk on the customer's side if the pool doesn't close.
A Crowd Deposit pool only ever rewards the people who joined it — deposits go toward the customer's own future purchase, not toward funding someone else's product or idea.