Eight reward models · 03

Layered Discount: A Discount That Rewards Patience

Name: Gamma Business
Brand: Gamma
Availability: InStock

New customers pay full price. Returning customers pay less, and their discount grows as their lifetime spend adds up.

Launch a tiered discount Download Gamma Business

Layered Discount is an alternative to a sale for everyone: the discount goes only to customers who keep coming back. A new customer pays full price, a Silver customer gets seven percent off and a Gold customer twelve. Gamma applies the right percentage when you scan the customer's Wallet QR, so there is nothing to set up at the till.

Customers can see their tier in Gamma Wallet and what the next one gives them, which is a clearer reason to return than a one-off coupon. First visits pay full price, so you keep your margin on customers you don't know yet.

Who it's for

Layered Discounts for Bakeries

Every December a bakery takes large Christmas pre-orders from the same families. The owner wanted to thank them without lowering prices for walk-in customers.

Each year's order adds to a family's lifetime spend, so loyal customers reach a higher discount tier while walk-ins pay the normal price.

Families who order again find their discount already applied when they collect, which gives them one more reason to come back next December.

Try it free with Gamma Business →

Layered Discounts for Bookshops

A neighbourhood bookshop has customers who buy a book or two a month. It wanted to reward them without running a sale.

As their spend adds up over the year, they move up a tier and their discount grows. Someone who comes in once pays the cover price.

Staff have no promo codes to remember. The scan shows the customer's tier and the discount comes off.

Try it free with Gamma Business →

Layered Discounts for Retail

A homeware shop used to take a flat percentage off the whole shop in its January sale, and most of that discount went to bargain hunters who never came back.

With Layered Discount the percentage depends on the tier each customer has reached through their lifetime spend, so regulars get the bigger discount all year.

The storewide sale can be shorter, because regulars already get their discount the rest of the year.

Try it free with Gamma Business →

How it works

Select "Layered Discount" in Gamma Business.
Set the tiers and the discount for each one.
Gamma puts each customer in the right tier as their spend adds up.
The discount comes off when you scan, with no codes to type.

Merchant

Full margin on new customers, and a lower price only for the regulars who have earned it.

Customer

They can see their tier, and the price gets better each time they move up.

Pricing

Billed monthly.

Clients	Price	+ Direct Credit	Max spend counted / client	Offers / month	Notification reach
≤ 33	€0	€0	€500	3	33
≤ 666	€35	€40	€1000	6	666
≤ 2999	€45	€55	€1500	9	2999
≤ 5333	€65	€80	€2000	12	5333
Above top tier	Custom	Custom	Custom	Custom	Custom

Above the top tier shown, we set pricing for your account.

Direct Credit can be activated on top of any reward model above, for a small extra fee at your tier. The "+ Direct Credit" column shows the total price.

The max spend counted applies to each client in each pool, not to the pool's total. If a client spends more than this while the pool is active, the extra doesn't count towards their reward. A pool's total is what all clients spend, each counted up to this limit.

How the €200 credit ceiling works

Separately, a client can hold at most €200 in reward credit at any one retailer, however many pools they join. If a client already holds €140 there and a new purchase would earn more than €60 in reward, only €60 is credited. The client should spend some of that credit first, then keep buying in the pool to build back up towards the €200 limit.

Push and in-app notifications never cost anything, at any tier. Email carries a small per-broadcast cost that rises with your tier.

See the full pricing comparison →

Frequently asked

Does Layered Discount replace regular pricing, or sit on top of it?

It sits on top. Your regular prices stay the same, and the customer's tier discount is taken off when you scan their Wallet QR.

Can a customer lose their discount tier?

No. Tiers are based on lifetime spend, so a customer keeps their discount level even after a long gap between visits.