New customers pay full price. Returning customers get a better one — automatically, the longer they stick around.
Layered Discount is the thoughtful alternative to a blanket sale. Instead of discounting for everyone, you reward the customers who keep coming back. A new customer might get three percent. A Silver customer, seven. A Gold customer, twelve — applied automatically at redemption, with nothing for the customer or the till to configure.
Because the discount is visible inside Gamma Wallet, customers can see exactly what tier they're in and what the next one unlocks — a clear, honest incentive to return rather than a one-off coupon. And because first-time traffic pays full price, margin stays intact on the visits a merchant can't yet predict.
A bakery wanted a way to reward large, repeat holiday pre-orders without discounting every walk-in customer.
Buy-more-save-more tiers reward exactly the bulk pre-order behaviour a bakery wants to encourage around a holiday rush.
Bigger, repeat orders unlock deeper discounts automatically, with no manual price adjustment at the till.
Try it free with Gamma Business →
A neighbourhood bar wanted a natural way to reward larger group tabs without running a separate happy-hour promotion.
Discount tiers scale with a tab's total spend, so a bigger group naturally unlocks a bigger discount over the course of the night.
The discount applies automatically at close-out — no separate promo code for staff to remember.
Try it free with Gamma Business →
A retail shop wanted seasonal sale tiers that scaled with basket size instead of a single storewide percentage off.
Layered Discount lets a bigger basket unlock a bigger percentage, encouraging larger single purchases rather than just repeat visits.
Discount tiers apply automatically on scan, with no manual codes or till overrides.
Try it free with Gamma Business →Keeps margins intact on new traffic while rewarding repeat visits that actually matter.
Visible progress and a better price every time they level up.
It sits on top — the shop's regular prices stay the same, and the discount tier is applied automatically at the point of redemption based on the customer's current tier.
No — tiers are based on cumulative lifetime spend or visits, so a customer keeps their current discount level even between visits.