First-time visitors earn a small reward. Regulars earn more — automatically, as their lifetime spend crosses each threshold you set.
Layered Reward turns a single program into a tiered ecosystem. Define thresholds — Bronze at €100, Silver at €300, Gold at €600, for example — and attach a reward to each one. Gamma promotes a customer automatically as their lifetime spend crosses a threshold, with no manual tracking on the merchant's side.
Because tiers are visible inside Gamma Wallet, customers can see exactly how close they are to the next one — turning "come back again" into a visible, trackable goal rather than a vague hope. It's the model built for shops with genuinely varied basket sizes, where the highest-spending regulars deserve a meaningfully bigger reward than someone's first visit.
An independent wine shop wanted to reward serious collectors differently from someone buying a single bottle for dinner.
Reward tiers scale naturally with case size — six bottles, twelve, a full case — so the program tracks the exact behaviour the shop wants to encourage.
Bigger orders unlock meaningfully bigger rewards, without discounting the single-bottle customer's price.
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A gym wanted new members to feel rewarded early, while giving its most consistent members something to visibly work toward.
Bronze/silver/gold-style tiers unlock progressively bigger perks as visit count climbs through a season, matching how membership loyalty already works in fitness.
Members can see their tier progress inside Gamma Wallet, turning attendance into a visible target.
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A fashion boutique with highly seasonal spend wanted to reward its best customers across a full shopping season, not just a single purchase.
Spend thresholds accumulate across the whole season, so a customer's cumulative loyalty — not just one basket — determines the reward.
Escalating rewards unlock automatically as spend adds up, with no manual tier tracking for staff.
Try it free with Gamma Business →Maximises value from every customer segment without blanket discounting.
Personalised rewards and perks that grow with how much they care.
Gamma tracks lifetime spend automatically from every scan and promotes the customer to the next tier the moment they cross a threshold — no manual review needed.
Tiers are based on cumulative lifetime spend, so a customer keeps their tier between visits — the program never resets them for taking a break.