Eight reward models · 08

Incremental Rewards: A Reward That Grows Every Visit

Start customers at a modest reward and let it climb with every visit — a built-in reason to come back tomorrow, not just today.

Incremental Rewards is built for habit businesses — the morning coffee shop, the lunchtime salad bar, the Friday wine stop. A customer starts at a modest reward on their first visit — two percent, say — and it climbs with every scan: three percent on the second visit, five on the third, and upward from there.

Progress is visible inside Gamma Wallet, so the customer can watch their reward improve in real time, and every new scan nudges it one step higher. Unlike a fixed stamp card, there's no single finish line to reach and reset from — the incentive to return tomorrow is baked into how the reward keeps growing.

Who it's for
Incremental Rewards for Cafés

Incremental Rewards for Cafés

A café wanted a fresh alternative to the classic "buy 9, get the 10th free" stamp card that felt more rewarding for genuinely daily regulars.

The climbing reward suits a habit purchase like a daily coffee, where the incentive to keep the streak going grows stronger with every visit.

Regulars see their reward percentage rise with each visit, directly inside Gamma Wallet.

Try it free with Gamma Business →
Incremental Rewards for Bakeries

Incremental Rewards for Bakeries

A bakery wanted a loyalty mechanic that built naturally toward a free loaf or pastry box for its most frequent customers.

A climbing reward mirrors how a bakery's best customers already behave — buying small amounts often — rewarding frequency more than basket size.

The reward keeps stepping up with each visit until the customer redeems it, with no fixed cap to reset.

Try it free with Gamma Business →
Incremental Rewards for Gyms

Incremental Rewards for Gyms

A gym wanted to reward consistency — members who show up several times a week — more than any single visit.

A visit-streak-style reward directly encourages the behaviour a gym cares about most: showing up regularly, not just signing up once.

The more consistently a member visits, the higher their reward climbs, visible at every scan.

Try it free with Gamma Business →

How it works

  1. Select "Incremental Rewards" in Gamma Business.
  2. Define the starting percentage and the step-up curve per visit.
  3. Each scan bumps the customer's reward one step forward.
  4. Redemption happens the usual way — one scan at the counter.
Merchant

Sharper visit frequency and higher weekly revenue per customer.

Customer

A reward that gets visibly better every time they show up.

Frequently asked

Does the reward ever reset for Incremental Rewards?

That's set by the merchant — some programs cap and reset after redemption, others keep climbing indefinitely. Either way, the customer always sees their current level in Gamma Wallet.

How is this different from Layered Reward?

Layered Reward promotes a customer through fixed spend thresholds. Incremental Rewards increases the reward with every single visit, regardless of spend — better suited to frequent, low-value habit purchases.