Eight reward models · 08

Incremental Rewards: A Reward That Grows With Each Visit

Customers start with a modest reward, and it climbs visit by visit, so coming back tomorrow is always worth a little more than today.

Incremental Rewards is made for habit businesses: the morning coffee shop, the lunchtime salad bar, the Friday wine stop. A customer starts with a modest reward on their first visit, two percent for example, and it climbs with each scan: three percent on the second visit, five on the third, and on from there.

Customers can follow their progress in Gamma Wallet and see each scan move them one step higher. A stamp card gives nothing until the last box is filled; here every visit is worth a bit more than the one before. You decide whether the reward resets after it's redeemed.

Who it's for
Incremental Rewards for Cafés

Incremental Rewards for Cafés

A café's daily regulars had filled dozens of "buy 9, get the 10th free" cards, and the cards had stopped feeling like a reward.

A daily coffee is a habit purchase, and a reward that rises with each visit gives people a reason to keep the habit going.

Skipping a morning now means skipping a step up, and regulars can see that in Gamma Wallet.

Try it free with Gamma Business →
Incremental Rewards for Bakeries

Incremental Rewards for Bakeries

A bakery's best customers spend a few euros at a time, several times a week, and a spend-based program barely notices them.

Incremental Rewards counts visits rather than basket size, so the customer who buys one loaf four times a week climbs fastest.

Frequent customers work their way up to a free loaf or pastry box, and they can see it getting closer.

Try it free with Gamma Business →
Incremental Rewards for Gyms

Incremental Rewards for Gyms

A gym cares less about any one visit than about members who keep turning up several times a week.

Because the reward grows with each scan, it pays off the behaviour the gym wants most: regular attendance.

A member who comes three times a week climbs far faster than one who drops in on Saturdays, which gives the Saturday crowd a reason to add a weekday.

Try it free with Gamma Business →

How it works

  1. Select "Incremental Rewards" in Gamma Business.
  2. Define the starting percentage and the step-up curve per visit.
  3. Each scan bumps the customer's reward one step forward.
  4. Customers redeem the usual way, with one scan at the counter.
Merchant

Customers visit more often and spend more with you each week.

Customer

A reward that gets visibly better each time they show up.

Pricing

Billed monthly.

ClientsPrice+ Direct CreditMax spend counted / clientOffers / monthNotification reach
≤ 33 €0 €0 €500 333
≤ 666 €35 €40 €1000 6666
≤ 2999 €45 €55 €1500 92999
≤ 5333 €65 €80 €2000 125333
Above top tier Custom Custom Custom CustomCustom

Above the top tier shown, we set pricing for your account.

Direct Credit can be activated on top of any reward model above, for a small extra fee at your tier. The "+ Direct Credit" column shows the total price.

The max spend counted applies to each client in each pool, not to the pool's total. If a client spends more than this while the pool is active, the extra doesn't count towards their reward. A pool's total is what all clients spend, each counted up to this limit.

How the €200 credit ceiling works

Separately, a client can hold at most €200 in reward credit at any one retailer, however many pools they join. If a client already holds €140 there and a new purchase would earn more than €60 in reward, only €60 is credited. The client should spend some of that credit first, then keep buying in the pool to build back up towards the €200 limit.

Push and in-app notifications never cost anything, at any tier. Email carries a small per-broadcast cost that rises with your tier.

See the full pricing comparison →

Frequently asked

Does the reward ever reset for Incremental Rewards?

You decide. Some shops reset the reward after it's redeemed; others let it keep climbing. Either way, the customer can always see their current level in Gamma Wallet.

How is this different from Layered Reward?

Layered Reward promotes a customer through fixed spend thresholds. Incremental Rewards increases the reward with each visit, regardless of spend. It is better suited to frequent, low-value habit purchases.