The same crowd mechanics as a deposit pool, without asking anyone to pay upfront — everyday shopping quietly turns into a shared reward at the end of the window.
Crowd Purchase runs the same underlying mechanic as Crowd Deposit — a growing reward as more customers join in — without requiring a deposit. Customers simply opt in, and every eligible purchase they make during the pool's window counts toward the group total. There's nothing to pay upfront and nothing to remember beyond shopping as usual.
On closing day, the reward unlocks for everyone who opted in, scaled to how many people joined. It's especially suited to high-footfall, everyday-purchase businesses — and to time-boxed campaigns tied to a real calendar moment, where a shared, time-limited goal gives customers a reason to buy now rather than later.
A shop wanted a January promotion that felt different from a plain discount — something that rewarded customers for shopping together, not just shopping early.
A group-buy window fits a seasonal campaign naturally: the reward only unlocks once enough customers commit within the same New Year window.
Everyone who opted in shares in the same unlocked reward once the group threshold is reached.
Try it free with Gamma Business →
A florist wanted to turn Valentine's Day's naturally high demand into a shared reward rather than a one-off seasonal price hike.
A purchase pool works well for a short, predictable demand spike — every eligible order during the window counts toward one group reward.
A bulk-rate style bonus unlocks for everyone once enough Valentine's orders come in, with no deposit required from any customer.
Try it free with Gamma Business →A retailer wanted a Black Friday promotion that rewarded loyal shoppers as a group, instead of a blanket storewide discount that also went to one-time bargain hunters.
A group-buy threshold rewards opted-in regulars specifically, unlocking a storewide bonus reward once enough of them purchase during the window.
The bonus reward activates for the whole opted-in group once the threshold is hit, not for every anonymous shopper.
Try it free with Gamma Business →Higher baskets and more repeat visits during the campaign window, with no upfront deposit to ask customers for.
Everyday shopping quietly turns into a shared reward, with nothing to pay upfront.
Crowd Deposit asks customers to pay a small amount upfront to join the pool. Crowd Purchase needs no deposit at all — every purchase a customer already makes during the window counts toward the group reward.
No — it works for an ongoing everyday program too. Occasion-based windows like New Year or a holiday sale just tend to give customers a clearer reason to opt in.