Eight Reward Models on One Loyalty Platform

Eight reward models

Choose the reward that fits your shop.

Run one main program at a time, and add Direct Credit on top of any of them: customers pay upfront and get extra credit to spend in your shop. All eight redeem with one scan at the counter.

Service 01
Individual Instant Rewards
Your stamp card, now digital.

Customers get the same reward on each purchase, straight away, with no tiers or small print.

Service 01

Individual Instant Rewards: digital stamp card

How it works: pick a reward (a free coffee after 10) · the customer shows their Wallet QR · one scan to earn, one to redeem Ideal for: cafés, bakeries, small merchants Merchant: more repeat visits Customer: credit on each purchase
Start rewarding your customers →See details →
Service 02
Layered Reward: tiered loyalty model
Bigger rewards for your best customers.
Tiered rewards that scale with spend

First-time visitors get a small reward and regulars get a bigger one, so your reward budget goes to the customers who come back most.

Service 02

Layered Reward: tiered loyalty model

How it works: Choose "Layered Reward" in Gamma Business. · Set the tiers and the reward for each one. · Gamma records each scan and moves customers up when they qualify. · Redemptions happen at the counter like any other reward. Ideal for: Boutiques, wine shops, and specialty merchants with varied basket sizes. · Any shop that wants to give its best customers more. Merchant: More of your reward budget goes to your best customers, without blanket discounts. Customer: Rewards that get bigger the more they shop with you.
Build a tiered program →See details →
Service 03
Layered Discount: tiered discount model
A better price the longer they stay.
Automatic discounts that grow with loyalty

Returning customers get a better price the longer they stay with you, and you keep your margin on first visits.

Service 03

Layered Discount: tiered discount model

How it works: Select "Layered Discount" in Gamma Business. · Set the tiers and the discount percentage for each. · Gamma places each customer in the right tier. · The discount applies when you scan their QR. There are no codes to type. Ideal for: Speciality shops, fashion boutiques, and service businesses with long customer lifecycles. · Shops that want to rely less on discounts and still keep their regulars. Merchant: Your margin stays intact on new customers, and the discount goes to the regulars who return. Customer: Visible progress and a better price each time they level up.
Launch a tiered discount →See details →
Service 04
Membership: loyalty tiers
Turn regulars into members.
Subscriptions · VIP access · recurring revenue

Offer paid memberships with exclusive perks and priority access, and get predictable monthly income from the same app.

Service 04

Membership: loyalty tiers

How it works: create levels with perks and a price · add each member for the period they paid for · their card shows in Gamma Wallet · scan their QR at the counter to check Ideal for: premium boutiques, wine clubs, gyms, studios, salons Merchant: predictable recurring revenue Customer: VIP treatment, member pricing
Start a membership →See details →
Service 05
Direct Credit: store credit model
Store credit, made simple.
Customers pay upfront and get extra credit

A customer pays you upfront, for example €100, and gets more credit to spend in your shop, for example €120. You choose the bonus.

Service 05

Direct Credit: store credit model

How it works: set your bonus percentage · the customer pays upfront · the credit appears in Gamma Wallet · they spend it at the counter, visit by visit Ideal for: multi-category shops, delis, boutiques with varied inventory Merchant: paid upfront, visits all month Customer: more to spend than they paid
Start giving credit →See details →
Service 06
Community Deposit: community loyalty
Customers pay in early and share the reward.
Regulars commit before the season

Customers pay a deposit at the shop to join the pool. The more the group deposits, the bigger everyone's reward. If the pool misses its target, all deposits are returned in full.

Service 06

Community Deposit: community loyalty

How it works: Open a new pool in Gamma Business and set its size, duration and reward curve. · Customers join the pool in Gamma Wallet and pay the amount they choose at the shop. · As total deposits grow, the reward percentage rises for the whole pool. · On closing day, balances become redeemable at your counter. Ideal for: Seasonal businesses: cafés, bakeries, wine shops, farm boxes. · Community-rooted brands with a base of committed regulars. Merchant: Deposits paid upfront and cash flow you can plan. Customer: A bigger reward than a usual loyalty card, because the whole group adds to it.
Open your first pool →See details →
Service 07
Community Purchase: community loyalty
Everyday purchases add up to a shared reward.
Community rewards without the upfront deposit

It works like the deposit pool, but customers pay at the counter as usual. Their everyday purchases add up to a shared reward, given as credit when the pool closes.

Service 07

Community Purchase: community loyalty

How it works: open a pool · customers opt in · each eligible purchase counts · when it closes, everyone in the pool gets credit Ideal for: high-footfall shops, bakeries, groceries, corner stores Merchant: higher baskets, more repeat visits Customer: everyday shopping, shared reward
Launch a Community Purchase →See details →
Service 08
Incremental Rewards: grows visit by visit
A reward that grows with each visit.
Built for daily habits

Customers start on a modest reward and it rises each time they come back, which gives them a reason to return tomorrow.

Service 08

Incremental Rewards: grows visit by visit

How it works: Select "Incremental Rewards" in Gamma Business. · Set the starting percentage and how much it rises per visit. · Each scan moves the customer's reward up one step. · They redeem as usual, with one scan at the counter. Ideal for: Daily-visit businesses: cafés, juice bars, lunch spots, bakeries. · Merchants who want to encourage consistent return visits. Merchant: More visits per customer and higher weekly revenue. Customer: A reward that gets visibly better each time they show up.
Build an incremental program →See details →
Gamma BusinessLaunch your first programSee pricing