Community Purchase: Community Rewards, No Deposit Required
The same community mechanics as a deposit pool, without asking anyone to pay upfront — everyday shopping quietly turns into a shared reward at the end of the window.
Community Purchase runs the same underlying mechanic as Community Deposit — a shared reward built from real purchases — without requiring a deposit. Customers simply opt in, and every eligible purchase they make during the pool's window counts toward the group total. There's nothing to pay upfront and nothing to remember beyond shopping as usual.
On closing day, the reward unlocks for everyone who opted in, scaled to the group's real purchases. It's especially suited to high-footfall, everyday-purchase businesses — and to time-boxed campaigns tied to a real calendar moment, where a shared, time-limited goal gives customers a reason to buy now rather than later.
Who it's for
Community Purchase for New Year
A shop wanted a January promotion that felt different from a plain discount — something that rewarded customers for shopping together, not just shopping early.
A group-buy window fits a seasonal campaign naturally: the reward only unlocks once enough customers commit within the same New Year window.
Everyone who opted in shares in the same unlocked reward once the group threshold is reached.
A retailer wanted a Black Friday promotion that rewarded loyal shoppers as a group, instead of a blanket storewide discount that also went to one-time bargain hunters.
A group-buy threshold rewards opted-in regulars specifically, unlocking a storewide bonus reward once enough of them purchase during the window.
The bonus reward activates for the whole opted-in group once the threshold is hit, not for every anonymous shopper.
Open a pool in Gamma Business — window, target, and reward curve.
Customers opt in from Gamma Wallet — no deposit required.
Every eligible purchase during the window counts toward the group total.
On closing day, the reward unlocks for everyone who opted in.
Merchant
Higher baskets and more repeat visits during the campaign window, with no upfront deposit to ask customers for.
Customer
Everyday shopping quietly turns into a shared reward, with nothing to pay upfront.
Frequently asked
What's the difference between Community Purchase and Community Deposit?
Community Deposit asks customers to pay a small amount upfront to join the pool. Community Purchase needs no deposit at all — every purchase a customer already makes during the window counts toward the group reward.
Do I need a special occasion to run a Community Purchase pool?
No — it works for an ongoing everyday program too. Occasion-based windows like New Year or a holiday sale just tend to give customers a clearer reason to opt in.