Eight reward models · 07

Community Purchase: Community Rewards, No Deposit Required

Community rewards without asking anyone to pay upfront. Customers opt in, shop as usual, and share the reward when the pool closes.

Community Purchase works like Community Deposit, a shared reward built from the group's purchases, but with no deposit. Customers opt in, and any eligible purchase they make at your counter during the pool's window counts towards the group total. All they have to do is shop as they normally would.

When the pool closes, all customers who opted in receive credit. The percentage depends on how much the whole group bought, and each person's share depends on what they spent. It suits busy shops with everyday purchases, and short campaigns tied to a date in the calendar, when a shared deadline gives people a reason to buy now.

Who it's for

Community Purchase for New Year

January is usually quiet for a homeware shop, and another sale would only teach customers to wait for discounts.

A Community Purchase pool running through the New Year window gives regulars a shared goal: the more the group buys, the higher everyone's reward.

Prices stay the same, and the reward is paid in credit that customers can only spend at the shop.

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Community Purchase for Florists

Community Purchase for Florists

A florist knows Valentine's week will be busy. Rather than raising prices, it wants those customers to come back after the 14th.

A purchase pool suits a short, predictable spike: each eligible order that week counts towards one group reward.

When the pool closes, customers get credit towards their next bouquet, so a one-week rush leads to repeat visits in March.

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Community Purchase for Black Friday

On Black Friday, a bookshop doesn't want to give its margin away to bargain hunters it will never see again.

Only customers who opted in take part, so the reward goes to the regulars who chose to join the pool.

After the weekend, the shop can see which regulars took part and how much each of them spent.

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How it works

  1. Open a pool in Gamma Business: window, target and reward curve.
  2. Customers opt in from Gamma Wallet, with no deposit.
  3. All eligible purchases during the window count towards the group total.
  4. When the pool closes, each customer who opted in receives their share of the reward.
Merchant

Higher baskets and more repeat visits during the campaign window, with no upfront deposit to ask customers for.

Customer

Their normal shopping earns a share of a group reward, with nothing to pay upfront.

Pricing

Billed per 2-week pool period.

ClientsPrice+ Direct CreditMax spend counted / clientOffers / monthNotification reach
≤ 33 €0 €0 €500 333
≤ 666 €50 €65 €1000 6666
≤ 2999 €80 €100 €1500 92999
≤ 5333 €120 €150 €2000 125333
Above top tier Custom Custom Custom CustomCustom

Above the top tier shown, we set pricing for your account.

Direct Credit can be activated on top of any reward model above, for a small extra fee at your tier. The "+ Direct Credit" column shows the total price.

The max spend counted applies to each client in each pool, not to the pool's total. If a client spends more than this while the pool is active, the extra doesn't count towards their reward. A pool's total is what all clients spend, each counted up to this limit.

How the €200 credit ceiling works

Separately, a client can hold at most €200 in reward credit at any one retailer, however many pools they join. If a client already holds €140 there and a new purchase would earn more than €60 in reward, only €60 is credited. The client should spend some of that credit first, then keep buying in the pool to build back up towards the €200 limit.

Push and in-app notifications never cost anything, at any tier. Email carries a small per-broadcast cost that rises with your tier.

Reactivation limits

A client can take part in a Community Purchase or Community Deposit pool at most once every 2 months, across both combined.

A retailer can activate a new Community Purchase or Community Deposit pool at most once every 2 months.

See the full pricing comparison →

Frequently asked

What's the difference between Community Purchase and Community Deposit?

Community Deposit asks customers to pay a small amount upfront to join the pool. Community Purchase needs no deposit: the purchases a customer makes during the window are what count towards the group reward.

Do I need a special occasion to run a Community Purchase pool?

No, it works for an everyday program too. A window around New Year or a Christmas sale just gives customers a clearer reason to opt in.